Category Archives: social media

Moral crises for online celebrities – a reason to celebrate?

Back in August I wrote about FOBO the Fear of Being Offline, in which I identified the acronym APOL: addiction, peer-pressure, obsession, and loneliness.

Some of these aspects (addiction and peer-pressure especially) perniciously affect our youth, with addictions and peer pressure leading to ‘following’ – not only of online profiles, but also the behaviours and lifestyles, consumption, and branding that is dished out by the current crop of online celebrities. Continue reading